Louisiana Technology Council (LTC) Blog Fail

I occasionally get a newsletter from the Louisiana Technology Council (LTC). The most recent newsletter I received was too good not to post about. Here’s the newsletter:


I’ll pull a few great quotes out of it for you…

You are invited to participate in a survey designed to learn about business blog. A business blog is a novel way of publishing information by or with the support of an organization where entries are made in journal style and displayed in a reverse chronological order.

This is the Louisiana Technology Council right? Did this come out of a dictionary? Is this really the best way to describe a blog?

“…learn about business blog.” I seriously don’t think I even need to say anything about this.

A typical business blog combines text, images, and links to other blogs, web pages, and other media related to its topic.

How is this different from any other type of blog? How is this different from a web page? A CMS? A wiki?

There are two goals of this project:

  1. To gain insight and understanding of the critical factors that lead businesses to create their own blog sites?
  2. To understand organizations awareness of their potential liabilities resulting from action of managers or employees in violation of the different laws (e.g., defamation of fellow employees, defamation of competitors, conspiracy law, security laws, privacy laws, etc.) when blogging?

Why are these questions? Also, why is it important to know factors that lead businesses to create their own blogs? Isn’t it more important to know how a blog can help your business, and how you should be using a blog to positively impact your business?

Maybe the LTC needs to attend some Net2NO meetings to get a better feel for what a blog is and how to use social media effectively.

  • We sent this to our email database as a request by the University of Louisiana at Lafayette. We were simply tryingt to help them out. This email was devised by them for distribution to our datatbase.

    But I agree with you. I think the marketplace needs to learn more about blogs and how they work, and so do we.

    • It wasn’t apparent that the content was written by University of Louisiana at Lafayette. Maybe in the future you should make it more clear? Maybe simply send out the link and a quick summary? Either way, the content itself was bad enough to be funny. I think it is great that the LTC is helping out the University of Louisiana at Lafayette, but an email that completely lacks technical knowledge is kind of a waste of your email list’s time.

      Thanks for commenting and clearing up the confusion though!